Le premier goût de la liberté

Comment l’industrie du vélo américaine s’est tuée elle-même.
Un livre en anglais nous raconte une histoire paradoxale pleine d’enseignements.

First Taste of Freedom: A Cultural History of Bicycle Marketing in the United States Robert J. Turpin

A paraître Summer 2018 from the Syracuse University Press. On peut commander d’avance.

Considers Americans’ shifting attitudes toward the bicycle.

“Among bicycle historians, it has long been a puzzle: Why did Americans—and only Americans—scoff at adult cycling for much of the 20th century? Pourquoi les Américains se sont-ils si longtemps moqué du vélo ?

In this important and convincing investigation, Robert Turpin gets inside the heads of the bicycle industry marketers who largely created that attitude, following their logic as they accidentally both enshrine and ensnare the bike as an icon of American childhood. Turpin takes a broad view of the bicycle’s changing forms and significance throughout its 200-year history and spins an engaging tale of marketing, manhood, and unintended consequences.” —Margaret Guroff, author of The Mechanical Horse: How the Bicycle Reshaped American Life

“Robert Turpin’s compelling new book delves into the twentieth-century transformation of bicycles from adult leisure object to children’s toy. Business, consumer, and bicycle historians will welcome this remarkable book.”  —Thomas Burr, Associate Professor, Illinois State University. Voilà le résultat à force d’en avoir fait une icône du jeune Américain.

As a lens for viewing American history, the story of the bicycle deepens our understanding of our national culture and the forces that influence it.

Robert J. Turpin is assistant professor of history at Lees-McRae College in North Caroline

6 x 9, 224 pages, 10 tables, notes, bibliography, index

 Syracuse University Press

Paper $27.95s = 978-0-8156-3591-8
E book  =   978-0-8156-5439-1

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Un premier goût de liberté. Histoire du marketing américain pour le vélo.

Présentation en français sur le site Biblio-cycles.

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